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This site states the following, "ArtChowk began as an online platform showing emerging artists, particularly from South Asia." We noticed that the web page also stated " We have evolved into an arts organization promoting visual art through curated projects and exhibitions, with emphasis on the East." It also stated " ArtChowk - the Gallery is our physical space that houses the works from our catalogue and runs a comprehensive gallery programme of modern and contemporary art." The header had contemporary pakistani art as the highest ranking keyword. It was followed by online pakistani art, gallery showcasing emerging talent and established masters, and resource of Pakistani art which isn't as ranked as highly as contemporary pakistani art. The next words the site uses is artists listing. Mansur Salim was also included and might not be understood by search crawlers.